The “Save Kessab” campaign on Twitter and other social media has drawn international attention to the news that rebels affiliated with al-Qaeda crossed the Turkish border andseized control of Kessab, a predominantly Christian Armenian town in northwestern Syria. More than 600 families have fled the country.
On Twitter, the hashtag #SaveKessab accompanies tweets by celebrities such as TV personality Kim Kardashian and rock drummer Travis Barker.
http://blog.heritage.org/2014/04/03/save-kessab-twitter-spotlights-plight-syrias-christian-armenians/